ABOUT ME
This is my personal websit where I cover a various that interests me, such as business, marketing, personal development, books and health.
MARKETER
Background in digital marketing, specifically around SEO, content marketing, analytics and CRO.
CREATOR
Creates a variety of content; from writing blog posts, to recording podcasts & videos to sending out newsletters
BUSINESS
Background in running a freelance business and running side-projects plus an interest in the world of entrepreneurship.
READER
A hugely enthustiastic reader of various books, whether it's about personal development, philosophy, business or novels.
LEARNER
"Always be learning" is a motto that I swear by, whether it's about business, languages, health, growth, etc.
EXPERIMENT
You can't learn without experimenting and putting things into practice, so I like to document my experiments.
At university, I studied and graduated with BA (Hons) Sports Management and went on to do an MA in International Marketing Management.
Here was the idea – I wanted to combine these two to work in the sports marketing industry. And offline too.
How times have changed?!
Originally, along the way when I worked through various jobs, I gradually leaned toward SEO and anything related to that. From working at a digital marketing agency to being in-house, from working at a small local homeware company to an international fashion brand…I’ve covered a lot of areas.
And that gave me amazing insights of various industries as well as access to very smart people around me.During that time, I mix it up by also being involved with the WordPress community and speaking at events to share my knowledge about WordPress SEO.
But something nagged at me towards the latter years of my full-time employment. On the side, I have always enjoyed helping other people to manage their sites but still continued to work full-time.
By doing this I was able to further develop my WordPress skills…which allowed me to start my own business, in July 2016. I help entrepreneurs and small businesses with WordPress sites to grow their online visibility, increase their audience engagement and encourage conversions.



After working as a WordPress SEO freelance consultant, I have decided to go back to full-time employment. This happened amidst a global pandemic, where everything was happening virtually, whether it's working from home or organising events.
So I have decided to work as a Marketing Manager for an event organising planning software called HeySummit and it isa sector which is growing event though virtual events of some kind have existed for many years up to 2020.
That said, I couldn't neglect my deaf advocacy work, which is what I also do on the side.
I started Hear Me Out! [CC] originally as an outlet about my deafness, how it impacts my life and what other people can learn from me, be it if you are hearing or a deaf person.
Gradually over time, the website and YouTube channel has grown quite steadily and even though it has taken a backburner due to moving to full-time employment, I am passionate about using the power of the internet to share knowledge and help improve other people's lives.
MY BACKGROUND
13+ plus yeARS IN THE INDUSTRY
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work life
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If you want to know more about my career background, you can follow me on LinkedIn.