Beginner's Guide to Google Analytics for Small Business


If you make the most out of Google Analytics, you can unlock host of powerful and useful to help grow your business.

By Ahmed khalifa

If you are not measuring your performance, then how do you know what’s working and what’s not?

There are so many ways to measure your website’s performance. And without a doubt, the most popular analytics platform is Google Analytics.

But like many people, you may find it a bit overwhelming to begin with. Or, you may be struggling to find the right data. Or perhaps you just want to move to the next level and really make the most out of it?

There’s nothing with wrong with feeling like that. That’s how I felt when I first stepped into Google Analytics… and it was scary.

But with the right information and guidance, you will find your way around it. And this post will help you with that, as I put together a roundup of a beginner’s guide to Google Analytics for your business.

A Step-By-Step Guide on How to Step Up Your Google Analytics Account Correctly

Most people assume that you can use GA straight away “out of the box” after you have implemented it on your site.

While it’s true that you can use it straight away and very quickly, you are at risk of reading the wrong/inflated data.

The problem with setting it up without any configurations, or the correct set-up, is that you run the risk of receiving incorrect or inflated data.

I get it; you want to get started quickly and smoothly, without fuss. But by doing that, you run the risk of making the wrong decision because you are not getting the right sort of data that can help you.

And that can hurt your business.

The post below will provide a step-by-step guide on how to set-up and configure your Google Analytics correctly.

A Step-By-Step Guide on How to Step Up Your Google Analytics Account Correctly

How to Set Up Google Analytics Goals & Track Conversion?

I get it - looking at the number of visitors is fun, especially when you see it grow or spike up.

Hooray for people visiting your site!

But is that really an important metric to measure? Is it the one that will have an impact on your business?

More often than not, it’s not a metric that should be your primary focus.

And this is where your goals and conversion rates should come in.

These are the metrics that will have an impact on your business; from tracking the number of newsletter subscribers to the number of software downloaded, to the number of product orders confirmed.

Having that data in your GA account alongside other metrics, like sources of traffic and location of your goals tracked, will give you a lot more insightful data for your business than the number of sessions.

How to Set Up Google Analytics & Track Conversion?

Bounce Rate vs Exit Rate: What’s the Difference?

One metric that is indeed popular for many people is “bounce rate”.

The less people that “bounce” from your site after arriving, the better.

But it’s easy to get confused about the definition of bounce rate. And it can be even more confusing when you compare it with “exit rate”, which is completely different to bounce rate.

Even though bounce rate gets all the attention, it would be foolish to ignore the usefulness of exit rate too.

Read the post below, not just to understand the main difference between bounce rate and exit rate, but also why you should care about both metrics.

What’s the Difference Between Bounce Rate and Exit Rate

How to Reduce Bounce Rate on Any WordPress Site?

If you already know what bounce rate is (and how it’s different to exit rate mentioned above), here come’s the fun bit.

What can you do to reduce the bounce rate of your WordPress site? How can you encourage your visitors to stay on your site longer, once they’ve arrived there?

Even though there appears to be a lot of attention (or even obsession) paid to bounce rate, it is still wise to keep an eye on it.

So check out the post below and see how you can reduce the bounce rate on your site.

15 Powerful Ways on How to Reduce Bounce Rate?

What is Google Analytics Annotations & Why You Must Use it?

This may not sound like a big thing for everyone, but it’s so important to annotate or note any changes you’ve made on your website via Google Analytics.

Annotations are crucial as they give you a reminder of what happened on that particular day which resulted in certain reactions to your traffic data.

So if you look back over the year and noticed there was a big spike in traffic, rather than spending a long time trying to remember what happened and digging through your data, annotations can give you an answer in seconds.

But only if you manually use it yourself.

Just imagine if you had no idea why there was that spike in traffic - all because of the lack of annotations.

Read the post below on why you should make use of annotations… all the time!

What is Google Analytics Annotations, How to Use it & Why You Must it

How to Create & Use UTM Tracking and Why it’s Important?

One problem that occurs when you are dropping your links here, there and everywhere for your campaigns, is the inability to keep track of which campaigns are the most successful via Google Analytics.

Trust me, that can happen.

And it’s even harder to keep your data clean because you have less control over how your URLs are used.

That can really screw up your GA data.

For example, if you have noticed an influx in traffic from your newsletter, you will have to dig through a lot of information to find out which newsletter it was and when it was originally sent.

Or you may have attracted traffic via your Facebook page, but again, you have to dig to find out which campaign it was, that was most successful for you.

But, if you “customise” your URLs by using UTM tracking, you will have more control over how your data will appear on Google Analytics and it’s easier to measure the performance of a specific campaign; big or small.

But what is UTM tracking and how is it useful for you?

Read the post by clicking on the link below to learn more about this very useful tip for everyone with a website.

What is UTM tracking & Why You Must Use it?