Are you looking to start a new business and you want to test your next business idea?
Or perhaps you want to validate (or re-validate) your existing business idea?
Or want to get an idea of how to find your audiences and learn more about them?
In this book review, I have outline how 'Will It Fly?' by Pat Flynn (from Smart Passive Income) is a great way to answer those questions and more.
Check out the video review of 'Will It Fly?' below, or scroll down to read the transcripts.
In this video, I want to do a book review about 'Will It Fly?' by Pat Flynn.
So, before we get too far ahead of myself, I think I should point out that Pat gave me this book for free.
He not only gave it to me, but he kind of invited me over to San Diego, and spend the day with him, and I was very grateful for that, and had a great day with him.
So, he also gave me a copy of this book for free, but the thing is, he didn't ask me to review it, I wanted to read it, I do book reviews anyway, and I thought, it'd be worth talking about, this book because, it's so, so useful.
Why is it called 'Will It Fly'?
There is a theme in this book, and the fact that it says 'Will It Fly?' And as you can see right there, there's a paper aeroplane, and there's a backstory behind that, and he will talk how he came to that kind of topic.
But, it kind of stuck to the topic as well, and the whole essence of the book, in Pat's word, is about, helping you to build your winds and visualise your flight path.
And, it's basically getting an idea, and we all have ideas, but it's executing the idea that's the problem.
And that's the hard part, and that it's hard to, it's hard to kind of make it viable.
This book will tell you how to do that, and to make sure that whatever idea you have, does it fly? Will it fly?
'Will It Fly?' That's the whole point.
There are so many resources out there about how to start a business, or how to make your idea viable, and make money out of that.
But the thing is about this book, it goes to a whole different level and nothing too complicated either.
It's actually quite simple to follow but the problem is, there are a lot of steps that you have to follow, and it's up to you to follow the process if you really want to do it.
But, it's so good. It's actually really, really well laid-out, I love the way it lays out, and the whole stories about how you should create your mind map, what you should do with that, he gives his examples.
The whole thing about finding your audience, and using the online resources like forums and Facebook groups, and all these areas that you can find your audience ready there for you, and just getting information from there.
You then tweak your ideas, and it just goes into so much detail. I love the way it's laid out, and kind of goes through the process from to start to finish, which is all systems go.
What Do You Really Want Out of Your Life?
But even before all that, he mentions a few times that it's about not being an entrepreneur: what's the end goal, your end goal should be, what kind of lifestyle do you want?
So, even before you go through the whole process, he encourages you to do a few things.
Throughout the book, there are a few homework that you have to do, and you should kind of do it, I recommend that you do it, to get the most out of the book.
But one of the first things that he does is to kind of check with you as a person, and understand your lifestyle, you're to right out, what is your lifestyle like?
What do you want from your business?
From your family life, all these kinds of things, just to make sure that your lifestyle will align with your entrepreneur lifestyle.
And what I mean by that is, do you really want to have a big company, corporate company, with dozens or hundreds of employees, if, at the same time, you want to have more time in your life to spend with your family and your kids, or do other things, because they can't really align that well with each other.
However, if you want to have a creative lifestyle, if you want to have a bit more freedom and flexibility, and you think having that one idea, one business, does the job for you, and that will give you the lifestyle that you want, okay, then, that's another story.
It's all well and good to have an idea, but the thing is, you need to make sure that your idea aligns with your life needs, your end goals, your life goals, and such, as well.
So before we even touch the idea of how to start a business, you kind of have to set that foundation first before you move too far ahead.
Make Sure You Do Your Homeworks & Do the Free Course
As I've mentioned, you've got homework to do, and I'm sorry, but you're just going to have to do it, and the good thing is, as well, is that, if you do your homework, you'll get the benefit out of it.
You're gonna get more out of using this book as well.
And, on top of that, there's a bonus content, bonus course that you can follow as well, where Pat does video courses and goes chapter by chapter, and goes through the process, and kind of talks to you as well.
So, not only you can read the book, but you can listen to him talk, through the process, and he'll give you ideas and elaborate on things, and he also interviews other people about these ideas and, you know, give you a better way to kind of validate your idea, and test it, and launch it, all that kind of stuff.
So, it's kind of cool that there's a free course that comes along with it, and along the way, he makes you challenge yourself, he makes you think really hard.
But even with the whole idea of getting the mind map out, and you start doing your circles, and making your points, and then you've got your idea, that one idea, then he challenges you further.
Write out your idea in one page.
And then, write it out again in one paragraph.
And then, write it out again in one sentence, and can you do that?
Because, if you can't do it in one sentence, then, have you made it very complicated?
Should you kind of hold it back a bit, or maybe just refine it a bit more, so that you can focus on the raw product, the simple idea, before you get too far ahead of yourself, and add so many things on top of it?
Again, just makes you think about how you should validate your idea into a business.
Finding & Understanding Your Market Better
And then, he goes into so much detail about understanding your market, understanding your customer, and kind of make sure that you know who you're talking to.
The language that you use, does it make sense? And, are they in the right place where you think they are?
He goes through the whole process of, how to, for example, how to find out if it's a genuine problem or not.
How to find out, are you speaking with the right terminology? The right lingo, the right jargon?
Is it the right way to speak?
How to find out stories about people having this problem, and maybe they're looking for a solution?
How to find out if they need this problem to be solved or not, he goes through so many processes and help you to do that.
And the funny thing as well, you don't have to do the whole thing that we did in the past, people may have have done the clipboard and survey and stop people in the street.
You don't have to do that, you can use these social media sites.
You can use the forums.
You can use the applications out there, the softwares out there that can help you to look online.
And of course, this is where you can kind of communicate with people, you talk with people, you understand them, and it makes sense; why should you go too far ahead of yourself, before finding out whether it's a genuine problem or not? Do people really need a solution to that problem?
And the great thing as well, is, when you do all that research, and you've got all your information, your data, and then you create your product or your service, and you've got a business, and you find out that, you know what, this can be useful for many people.
The thing is, all that research done in the background, is not going to waste, because you can use that information again, and say, I've solved your problem, this is it.
You can go to the place where you originally communicated with people, we're engaging with them, and you can say, this is what I've done, what do you think?
And then, just develop from there, so, nothing's gone to it, you think like you have to do all this research, for this one homework, and then, that's it. But it's not true, because:
- you do research
- you do your homework
- you do your exercises
- you get to one step
- but then you get to near the end of the book
- you go back to that homework again, because you've got the answers.
So, it's time to find a way for you to not waste your time, to chase information, to chase answers, to chase, chase, chase.
Enjoy the Ride!
And, after all that, this is where you kind of enjoy the ride, and this is how he ended the book, because it's not just about, okay, how can I expand? Or how can I get more people, or how can I create content?
We think about it in another way, and it's about where you go from here, and what's next, and the five points that he mentioned, and, the one is that he said:
- "Break it down and appreciate the small wins along the way" - which is very, very true.
- "Get support" - You can't do it alone, which I agree very much.
- "Treat your customers like gold" - very true.
- "Remember why", and then, remember why you are in this journey, so, if you're having any bad moments, or you're struggling, just remember why you are in that, why have you started in the first place? And then, as I said, enjoy the ride.
- It just says, "Enjoy The Ride".
And, "the end", pretty much.
Not Just for New Business Ideas, But to Re-Validate Your Existing Business Idea
But it's such a good book, I'm not saying it because I'm a fan of Pat Flynn, and I think he does great stuff, but it's just a really good book for you to help you not just to start something new, but even to validate your existing business, and your existing idea.
Does it work?
Does it make sense
Do people really need it?
You know, this where you can re-test it again, if you already have a business.
But if you don't and you want to kind of get started and you don't know where to start, you can get this book.
I really think it will help you a lot, so I'll put the link in the description here where you can buy this book as well, and I'm very curious to know, if you have purchased it, let me know as well.
But, if you haven't purchased it, I do suggest that you do, because it will help you in the long run, so, I hope you enjoy it.
In the meantime, I will speak to you soon.