About Me

I put into practice what I am learning and what I have learnt.

Read my posts here
Ahmed Khalifa looking at a camera smiling, and wearing blue shirt and black framed glasses.

13+ years

Career experience in digital marketing (search engine optimsation, content marketing, conversion rate optimisation and analytics)


Customers have launched sites with Medium Rare templates


I just love reading books, and in my lifetime, I have read hundreds of books across various genre in fictions and non-fictions.

13+ years

Career experience


Customers have launched sites with Medium Rare templates


Responsive pages included with Ollie, to get your site off the ground quicker

About Ahmed

Ahmed Khalifa wearing black glasses and dark blue shirt in front of a blurred brick wall.


Being deaf and wearing hearing aids exposes you to all forms of barriers plus opens your mind about other barriers that other people faces.


Background in digital marketing, specifically around SEO, content marketing, analytics and CRO. This has been accumulating for 13+ years.


Creates a variety of content; from writing blog posts, to recording podcasts & videos to sending out newsletters


A hugely enthusiastic reader of various books, whether it's about personal development, philosophy, business or fantasy novels.


"Always be learning" is a motto that I swear by, whether it's about business, languages, health, growth, etc.


You can't learn without experimenting and putting things into practice, so I like to put into practice what I have learnt.
Who am I?

My story

At university, I studied and graduated with BA (Hons) Sports Management and went on to do an MA in International Marketing Management.

Here was the idea – I wanted to combine these two to work in the sports marketing industry. And offline too.

How times have changed?!

Originally, along the way when I worked through various jobs, I gradually leaned toward SEO and anything related to that. From working at a digital marketing agency to being in-house, from working at a small local homeware company to an international fashion brand…I’ve covered a lot of areas.

And that gave me amazing insights of various industries as well as access to very smart people around me. During that time, I mix it up by also being involved with the WordPress community and speaking at events to share my knowledge about WordPress SEO.

But something nagged at me towards the latter years of my full-time employment. On the side, I have always enjoyed helping other people to manage their sites but still continued to work full-time.

By doing this I was able to further develop my WordPress skills…which allowed me to start my own business, in July 2016. I help entrepreneurs and small businesses with WordPress sites to grow their online visibility, increase their audience engagement and encourage conversions.

This lasted for five years until a personal trauma and other circumstances have led me to reconsider whether to continue. In the end, I didn't and I went back into full-time employment in 2021.

But I have always had the creativity bug and the desire to learn and experiment, particularly around front-end development and web accessibility.

Work with Ahmed

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