This page is currently under construction but contains a brief blurb about Ahmed Khalifa.

At university, I studied and graduated with BA (Hons) Sports Management and went on to do an MA in International Marketing Management.

Here was the idea – I wanted to combine these two to work in the sports marketing industry.

And offline too.

How times have changed?!‍

Originally, along the way when I worked through various jobs, I gradually leaned toward SEO and anything related to that. From working at a digital marketing agency to being in-house, from working at a small local homeware company to an international fashion brand…I’ve covered a lot of areas.‍And that gave me amazing insights of various industries as well as access to very smart people around me.

During that time, I mix it up by also being involved with the WordPress community and speaking at events to share my knowledge about WordPress SEO.‍

But something nagged at me towards the latter years of my full-time employment. On the side, I have always enjoyed helping other people to manage their sites but still continued to work full-time.

By doing this I was able to further develop my WordPress skills…which allowed me to start my own business, in July 2016. I help entrepreneurs and small businesses with WordPress sites to grow their online visibility, increase their audience engagement and encourage conversions.

This lasted for five years until a personal trauma and other circumstances have led me to reconsider whether to continue. In the end, I didn't and I went back into full-time employment in 2021 for a legal membership and education company as a Digital Experience Manager, which is slightly different to what I have done in the beginning of my career.

But I have always had the creativity bug and the desire to learn and experiment, particularly around tech, web experience, accessibility and product management.

And this site is where I plan to do that.