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A silhouette of a sign pointing in multiple directions against the backdrop of colourful, possibly sunrise or sunset.

Trust the process. But nobody tells you the process doesn't go in a straight line

My career has never gone in a straight line, and for a long time I thought that was the problem. This is the story of redundancies, a business I had to close, and choosing to trust the process anyway.

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11 Jul 2026 7 min read

The Web Accessibility Impact Calculator

The Web Accessibility Impact calculator provides insights into the potential traffic and revenue your website could gain by becoming more accessible to disabled people.

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19 Dec 2025 2 min read
Featured header image. The title reads "From Google to Proton. I'm not a privacy purist, but why have I switched my tech ecosystem?". A circular bio headshot of Ahmed is beside the title.

Not a privacy purist, but here's why I switched from Google to Proton

Even though I'm not a privacy expert, I still want to have better control and management of data. And Proton plays a big part in that.

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17 Nov 2025 8 min read
The title is "social model of disability = business opportunity". The subtitle below is "how the social model of disability can create new opportunities in your business".

How the Social Model of Disability can create new business opportunities

Discover how adopting the social model of disability can break barriers, enhance accessibility, and unlock significant business opportunities.

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11 Aug 2025 5 min read
The Conference Paradox: when networking isn't working, especially for someone like me, what can we do about it?

The Conference Paradox: when networking isn't working

As an accessibility expert, I face a frustrating irony: speaking about inclusion on stage, then struggling to network due to the very barriers I just presented about. Here's how we can fix conference networking for everyone.

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14 Jul 2025 7 min read
The title is "the myth of 100% accessibility". The subtitle is "why it's impossible for digital products to be 100% accessible, and what to aim for instead".

The myth of 100% accessibility: why it’s impossible (and what to aim for instead)

Learn why achieving 100% accessibility is a myth and why practical strategies for continuous improvement and realistic accessibility goals is better.

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11 Apr 2025 6 min read
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By Ahmed Khalifa | Khalifa Media Ltd