Ahmed Khalifa | Accessibility, Marketing, Digital Experience, Product
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The title is "social model vs medical model". Below it is the sub title "what's the difference between the two...and which one do I believe in". A headshot of Ahmed Khalifa is beside them

Social model vs medical model of disability: What's the difference?

The general perception of people with disability is normally looked with a negative context. But adjusting our mindset can benefit society.

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3 Sep 2024 8 min read
The title reads "benefits of captions and transcripts". The subtitle reads "did you know they are not just for deaf and hard of hearing people?". A headshot of Ahmed Khalifa is beside them

Top 15 benefits of subtitles/captions & transcriptions (they're not just for deaf people, y'know?)

Many people assume that subtitles/captions are mainly for Deaf people. But there are a number of benefits can be applicable to more people than you think.

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29 Aug 2024 10 min read
The title is 'Curb cut effect' in deafness. The subtitle is 'What is the curb cut effect, how it benefits everyone, and how does occur in deafness. A headshot of Ahmed Khalifa is beside them.

What are the 'curb cut effect' in deafness?

The 'curb-cut effect' is a phenomenon that is not talked about enough, yet it has been around for decades. But what is it?

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22 Aug 2024 7 min read
Illustrated notepad with the title "How I use AI as my personal librarian and become a better reader as a resul". A headshot of Ahmed Khalifa is on the bottom right hand corner.

How I use AI as my personal librarian to become a better reader

There are many traditional tools that you can use online to help with your reading journey. But one thing that is not discussed often is how AI can help you too.

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19 Aug 2024 15 min read
Illustrated notepad with the title "how to incorporate accessibility into your product roadmap". A headshot of Ahmed Khalifa is on the bottom right hand corner.

How to incorporate accessibility into your product roadmap from the start

An extremely common theme in almost all of digital projects I've worked in are the lack of interest and emphasis on incorporating accessibility within the product roadmap. That needs to change, and here's how.

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2 Aug 2024 11 min read
Illustrated notepad with the title "digital marketing and product management: how the power duo fuels online growth". A headshot of Ahmed Khalifa is on the bottom right hand corner.

Digital marketing & product management: How the power duo fuels online growth

Product Managers and Digital Marketers are very different skill sets but can work together in a powerful way. Here is how they can complement each other.

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5 Jul 2024 6 min read
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By Ahmed Khalifa | Khalifa Media Ltd